Marketing advice needed

Company names, taglines, ad campaigns… we’ve had clever, we’ve had ironic, we’ve had boring, but these few I have seen recently deserve a special mention of their own.

First up, a dark blue van I saw on my driving lesson around Bloomsbury a few weeks ago. In glorious white lettering, it read:

KNIFE SHARPENING COMPANY

Then, just to check I had got the point (sorry), they thoughtfully added the tagline

KNIFE SHARPENING SERVICE

Hmm, that was necessary. Then we have a marvellous tube advert for a pest control company whose name I can’t remember. Tagline reads:

WE HAVE THE WEAPONS OF MOUSE DESTRUCTION!

Class. And as I sit here typing, I see a van outside the window, with the words SOUTHWARK CLEANING on it. You’ll never guess the tagline on this puppy…

CLEANING SOUTHWARK

Good grief. Who are these people and why do they do it?