There’s a nice piece by Zoe Williams in the Guardian today about the length of time it takes to accept new radio presenters (and overcome the hatred of the annoying trails they make). She makes the excellent point that most listeners have little awareness of stations other than the one they are loyal to. Jane Garvey has just moved from 5 Live to Woman’s Hour on Radio 4. My favourite line from the piece:
So while she’s technically a big cheese, to the layman who knows not 5, it’s as if they just wandered into a launderette and found someone to present. I kept thinking, “Ooh, doesn’t she sound professional.”